Archive for December, 2007

Soldiers in Airports Part II

Friday, December 21st, 2007

I always feel humbled, grateful, and somewhat awkward when I see soldiers at the airport. Is it appropriate to talk to them? Certainly I have nothing in common with their most immediate experience.

Sometimes it’s a man in his mid 40s. You see the wedding band and know that he has someone he’s leaving behind, maybe a full family. Sometimes it’s a woman in her mid 30s. She couldn’t wait to start a family, and they make it work with her deployment.

Sometimes their unit patches or their carry ons tell you whether they are career soldiers or reservists. Every single one of them is a normal person who struggles with family, money issues, life aspirations. And on top of everything else they have chosen to shoulder an incredible burden.

An hour ago, we went through security at Reagan. The woman in front of me has silver matching Tumi luggage, a French manicure, a designer down parka, and a bunch of fabulous accessories that I’ve never seen before but look really expensive. She’s really put herself together for this trip.

The kid 10 feet behind me is in his mid 20s, and the first thing I see is his cane, the second the digital camo pattern on his rucksack, and then his high and tight haircut. He’s probably infantry. His face is wrinkled and hints at

He’s so polite. The woman behind him is asking him all sorts of personal questions, the kind you sometimes don’t mind answering but can be irritating when you don’t feel like making small talk or are occupied with something else. “Yes, ma’am…”, “No ma’am” is how he begins all of his answers. Most of his answers are curt but still convey an enormous story. Why is he in Washington? He is being treated at Walter Reed. Where is he going? Oklahoma. How is it there? There’s 2 things you can never predict about Oklahoma, the people and the weather.

Is he excited to go home for the holiday? Yes. This is the first time he’s been home for Christmas in 5 years.

I’m speechless. I’m overwhelmed.

Karl Rove’s Advice to Barack Obama

Monday, December 3rd, 2007

Memo to Obama: Win Iowa or Lose the Race.

Here’s how.

Facebook’s Silent Revolution with Sponsored Ads

Monday, December 3rd, 2007

Amid all the outcry over Beacon’s privacy concerns, (like having Facebook tell your wife what she’s getting for Christmas) the simple brilliance of Facebook’s on-site advertising is going unnoticed. Here’s a personal account of how Facebook’s relatively straightforward “sponsored messages” are finally making personalized word-of-mouth a reality.

In addition to banner ads, Facebook now features sponsored advertiser messages in their homepage feed. I rarely look at them, but like all ads you unconsciously take them in with a glance. I decided to click on one that was a new Apple video ad lampooning Vista. Funny and so true. As an XP user who purposely avoided Vista, the message was relevant. It wasn’t going to make me rush out to a Mac store, but I did click the integrated link to post it to my Facebook profile because surely someone else would think it was funny. What followed was a debate with three Facebook friends who were silent Mac advocates. My conversations with them also spurred 2 offline conversations (which I alluded to in a comment posting on that Facebook thread.)

Word-of-mouth on product review sites and bulletin boards is nothing new. Likewise, I could always get a word of mouth reco on any product when I ask someone in my offline (or online network). But this was different because I didn’t intend to start a conversation. I wasn’t seeking an opinion. In this case, the advertiser (Apple) planted the seed and what ensued was an awakening of mac advocates who were people in my closed personal/professional network; these are people I trust far more than any expert on CNET and more than the aggregated opinions of hundreds of reviewers on Amazon. I could also have received this video by email, but it wouldn’t have spurred the same interaction that a small Facebook Thread captured (and preserved) for all of my network to see. Not to mention the analytics that Facebook or Apple could get from this episode.

Here are some guesses at what an advertiser might be allowed to see in the analytics, in order of increasing value.

  • Impressions: number of people who might have seen the ad blurb because it was on their feed page
  • Video Views: Number of started/completed views of the mac commercial
  • Number of forwards to friends
  • Number of adds to profiles
  • Number of viral views (forwarded link views plus views after posting to profile)
  • Number of discussion comments
  • View actual discussion comments (tone/subject of the discussion)

(more…)

America’s Division: Boomer Baggage or Misunderstood Realities of Globalization

Monday, December 3rd, 2007

Is Obama the antidote to decades of partisan acrimony? Conservative columnist Andrew Sullivan seems to think so in his latest Atlantic Monthly piece. Beyond a Liberal vs. Conservative or Democrat vs. Republican schism, Sullivan sees the partisanship of recent decades as the baggage of the Baby Boomers’ unresolved conflict over the handling of Vietnam. Obama, he argues, can transcend this ancient bickering. Simply having Obama as the face of the U.S., he further surmises, will also completely alter the perception of the U.S. in the muslim world, whose angered young populations have known Bush as the only leader of the America.

Sullivan from an accompanying web-only interview:

Part of the context of this piece is really as follows: if you believe the world’s okay, then the case for Obama is actually rather weak. Why would we listen to this rather young, untested figure? Let’s go to security mom, Hillary, or big daddy Rudy. If you believe, as I do, that the world seems to be hurtling toward something quite catastrophic, then the requirement of the United States to actually evolve itself to resist that trend—as opposed to accelerating it—is quite high. And Obama in fact puts the brake on what I think is our accelerating path towards global warfare and possible constitutional crisis.

First of all, I do agree on margin with Sullivan and I’m excited about Obama’s candidacy. I do believe we are hurtling towards catastrophe. While there is merit to this boomers vs. post-boomer argument, the divide also reflects growing uncertainty of America’s role in a nuanced, global world. On the foreign policy front, the shadow of Vietnam haunts Iraq, but so does an enormous fear of America’s diminishing capability to project hard military power without International or host nation support. We are proving even worse at military soft-power such as nation building, whose primary apparati were dismantled before we invaded Iraq. America has also seen a diminished ability to wield economic power against countries with large oil reserves. Similarly, nations with coveted resources like Venezuela, Iran, and Russia have taken brazen (often self-defeating) actions to cut off energy exports or bully trade partners. China’s huge demand for petroleum has stymied harder stances against Iran or the Sudan, whose Darfur and southern regions are rich with oil. On the home front, misunderstanding in globalized commerce manifests in backlashes against immigrants. For all of the oil industry’s sins, it is supply/demand increasing prices at the pump, not people in the Exxon boardroom.

Above all, I don’t want to give any of these academic points too much credence. The bottom line is that the world has become much, much more complex, yet the average voter’s understanding of the issues is increasingly dismal. (more…)