Archive for the ‘Web’ Category

Google Chrome, Day 2: Getting The Web Out of the Stone Age

Wednesday, September 3rd, 2008

I’ve now had a full 24 hours to play with Chrome and my initial reaction has only been reinforced: game-changing. Like others, I’ve noticed a few quirks — Chrome is temperamental in Facebook, for example — but otherwise it’s fast, clean, intuitive. I won’t abandon Firefox because of all the plugins I use (and frankly I want to continue to support Mozilla). But especially for complex applications such as mail and web analytics, I’ve never seen them run faster or more smoothly than on Chrome.

In all the reading I’ve done since Sunday, I hadn’t seen this NPR story on Chrome. We cover tech stories that have general newsworthiness; sometimes this means that we speak to public officials or pundits rather than the tech visionaries who can break things down. In this case though, we actually interviewed an analyst (don’t ask me what I think of analysts) *

We quote Sheri McLeash (and misspell her name) of Forrester as saying that the general web user is going to stick with what they know (i.e. MSIE)

“The general user population uses what they’re comfortable with and what they know,” says Sheri McLeash, an analyst with Forrester Research. “If you look at the e-mail example, most people keep e-mail accounts that they’ve had for years because they’re familiar with it.”

I’m calling BS on Sheri’s creds as an analyst. (15 years of publishing experience? Come on…)

She and many others are missing the boat on this one. That’s like saying on the launch of the iPod, “well, people really don’t want iPods. They want Walkman Cassette players, because people want what they know…”

It’s not about grabbing browser share (thought that may happen), it’s about upping the ante significantly. It’s about owning the cloud, and Google just wrote the next gen browser and the most powerful JS VM to date (they’re claiming benchmarks of 10x Mozilla/Tamarin and over 50x MSIE 7). They’re making the next generation of web apps possible. People stick with what they know when nothing revolutionary is happening. They don’t always know what they want until the see it.  This new browser is like someone just walked up to a bunch of cavemen playing with stone tools and not only did they throw them a few iron tools, they even gave them a couple of blacksmiths….

I liked this Wired piece, Inside Chrome: The Secret Project to Crush IE and Remake the Web.

 * Javaun’s general take on industry “analysts”: they are people often outside an industry, often without direct work experience in the area of coverage, whose job is to explain something complex to neophytes. If they were superstars in their area of coverage, they’d be entrepreneurs — not analysts.

Crowdsourcing Brand Identity: NPR? Fox News? Taco Bell?

Thursday, May 22nd, 2008

Jen’s friend Christine alerted us to a fascinating and highly-addictive website called brand tags. The concept is simple: the site shows you a familiar brand logo and you type the single word or short phrase that comes to mind when you see the logo.

The site is a social tagging experiment, and it aggregates all of the phrases for each brand into a tag cloud. (For those unfamiliar with a tag cloud, it’s a way of visually showing the prevalence of a certain tag. The more often a brand phrase is tagged by users, the larger it appears in the cloud.) The site is a side-project of a marketer, and in his blog he reports that he received over 600,000 tags in the first 2 weeks.


NPR: Awesome AND Boring

What first comes to mind when the masses think of NPR? Fox News? Taco Bell?

NPR’s brand tag cloud.
High recognition and a lot of favorable brand attributes, such as “intelligent”, “smart”, “honest”, “good”. We also have some negatives: “boring”, “stodgy”, “old”, “who?”. There are some misperceptions to overcome, such as “liberal”. And let’s not forget “schwetty balls”, the legacy of a very memorable Alec Baldwin SNL skit.

Fox News’ brand tag cloud.
Ouch! The wisdom of crowds has spoken. No need to pile it on here.

Taco Bell brand tag cloud.
As khopper said on Twitter:

The largest brand associations with Taco Bell, after CHEAP FAST MEXICAN FOOD appear to be CHIHUAHUA and DIARRHEA – yikes!

Comments? What did the masses say about some of your favorite brands?

Facebook’s Silent Revolution with Sponsored Ads

Monday, December 3rd, 2007

Amid all the outcry over Beacon’s privacy concerns, (like having Facebook tell your wife what she’s getting for Christmas) the simple brilliance of Facebook’s on-site advertising is going unnoticed. Here’s a personal account of how Facebook’s relatively straightforward “sponsored messages” are finally making personalized word-of-mouth a reality.

In addition to banner ads, Facebook now features sponsored advertiser messages in their homepage feed. I rarely look at them, but like all ads you unconsciously take them in with a glance. I decided to click on one that was a new Apple video ad lampooning Vista. Funny and so true. As an XP user who purposely avoided Vista, the message was relevant. It wasn’t going to make me rush out to a Mac store, but I did click the integrated link to post it to my Facebook profile because surely someone else would think it was funny. What followed was a debate with three Facebook friends who were silent Mac advocates. My conversations with them also spurred 2 offline conversations (which I alluded to in a comment posting on that Facebook thread.)

Word-of-mouth on product review sites and bulletin boards is nothing new. Likewise, I could always get a word of mouth reco on any product when I ask someone in my offline (or online network). But this was different because I didn’t intend to start a conversation. I wasn’t seeking an opinion. In this case, the advertiser (Apple) planted the seed and what ensued was an awakening of mac advocates who were people in my closed personal/professional network; these are people I trust far more than any expert on CNET and more than the aggregated opinions of hundreds of reviewers on Amazon. I could also have received this video by email, but it wouldn’t have spurred the same interaction that a small Facebook Thread captured (and preserved) for all of my network to see. Not to mention the analytics that Facebook or Apple could get from this episode.

Here are some guesses at what an advertiser might be allowed to see in the analytics, in order of increasing value.

  • Impressions: number of people who might have seen the ad blurb because it was on their feed page
  • Video Views: Number of started/completed views of the mac commercial
  • Number of forwards to friends
  • Number of adds to profiles
  • Number of viral views (forwarded link views plus views after posting to profile)
  • Number of discussion comments
  • View actual discussion comments (tone/subject of the discussion)

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Getting ready for eMetrics

Wednesday, October 10th, 2007

Washington D.C.’s web community has an amazing breadth and depth of talent. The eMetrics Online Marketing Summit rolls into town next Monday, and I’ll have the honor of moderating one of the speaker panels alongside some very remarkable members of the D.C. community, including Phil Kemelor, Julie Perlmutter, and Ann Poritzky. Should be an exciting week…

In the near future, I’ll also be working with both the public sector and social media sections of the Web Analytics Association.

NOSO: the anti-Web 2.0 Experience

Thursday, September 27th, 2007

Do you need a momentary escape from your Web 2.0 lifestyle of blogging, vlogging, texting, updating facebook, trading stocks online, and writing Amazon reviews?

Check out NOSOproject.com . Here’s how NOSO bills itself:

NOSO is a real-world platform for temporary disengagement from social networking environments. The NOSO experience offers a unique opportunity to create NO Connections by scheduling NO Events with other NO Friends.

Social Media Haiku

Tuesday, September 25th, 2007

I applied to a job opening today that required I write a haiku about online technology. And yes, I’m as excited as you might imagine.

Without further ado, I present: “Thanks for the Add”

Profile never said
You’re 40 and live with mom
Don’t want 2 meet u

So with that, if anyone has a favorite haiku to post, let’s hear it…

Joined TokBox Video Beta

Thursday, September 20th, 2007

I’m going to try out TokBox, which is free video chat (push to talk) service that you can embed onto any website. For example, I could embed it right here…

There is nothing you install on your computer. If anyone has an account, here I am.

Get your own TokBox at www.tokbox.com.

Google’s future

Thursday, August 30th, 2007

The future of Google is the cover story on this week’s economist. Here’s the leader (no subscription required.)

The article discusses how quickly the company has grown and the growing pains they may soon face, such as anti-trust prosecution or increased public concerns over privacy.

In my previous post, I referred to their search algorithm as their “secret sauce.” From a search marketer’s perspective, this is certainly true. The Economist uses the term secret sauce to refer to Google’s method of networking hundreds of thousands of cheap (yes, very cheap) computers to form the world’s largest supercomputer. From a high-level, this really is their best kept secret.

How Google and Matt Cutts make the internet useful

Tuesday, August 28th, 2007

Last week, Jen and I had dinner with our friends Sarah, Matt, and Sarah’s parents. Sarah’s father Roger is a mathematics professor in Morehead, Kentucky and has a keen interest in computers. As we loaded the dishwasher, he asked me a bit about the work I’ve done in development and interactive marketing. He then started to tell me about a friend’s son who was highly regarded in his field. Roger began by stating that this individual was a graduate student at the University of North Carolina but left before completing his PhD.

I cut him off mid-sentence. “Are you talking about Matt Cutts?”, I asked. Roger beamed in affirmation.

I would venture to say that anyone working in search engine marketing has probably heard of Matt Cutts, and if your search marketing team hasn’t, you might want to hire someone else. Matt is a senior engineer at Google and is in charge of web spam: preventing it, not creating it. Matt joined Google very early in the company’s history and has helped it develop and continually refine its search algorithm. So how has this changed your life and what’s an algorithm?

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Movable Type going Open Source…

Wednesday, June 13th, 2007

I was late to get on this one. Six Apart’s Movable Type, still the top choice of many companies for enterprise blogging, is going open source.

WordPress is the dominant platform right now and currently powers this blog; its lead has been in large part due to its founder’s commitment to Open Source as well as a strong developer community.

TMC Labs: Movable type vs. Wordpress war heats up

TMC Labs: Review of Movable Type 4.0 beta