Archive for the ‘Technology’ Category

Google Chrome, Day 2: Getting The Web Out of the Stone Age

Wednesday, September 3rd, 2008

I’ve now had a full 24 hours to play with Chrome and my initial reaction has only been reinforced: game-changing. Like others, I’ve noticed a few quirks — Chrome is temperamental in Facebook, for example — but otherwise it’s fast, clean, intuitive. I won’t abandon Firefox because of all the plugins I use (and frankly I want to continue to support Mozilla). But especially for complex applications such as mail and web analytics, I’ve never seen them run faster or more smoothly than on Chrome.

In all the reading I’ve done since Sunday, I hadn’t seen this NPR story on Chrome. We cover tech stories that have general newsworthiness; sometimes this means that we speak to public officials or pundits rather than the tech visionaries who can break things down. In this case though, we actually interviewed an analyst (don’t ask me what I think of analysts) *

We quote Sheri McLeash (and misspell her name) of Forrester as saying that the general web user is going to stick with what they know (i.e. MSIE)

“The general user population uses what they’re comfortable with and what they know,” says Sheri McLeash, an analyst with Forrester Research. “If you look at the e-mail example, most people keep e-mail accounts that they’ve had for years because they’re familiar with it.”

I’m calling BS on Sheri’s creds as an analyst. (15 years of publishing experience? Come on…)

She and many others are missing the boat on this one. That’s like saying on the launch of the iPod, “well, people really don’t want iPods. They want Walkman Cassette players, because people want what they know…”

It’s not about grabbing browser share (thought that may happen), it’s about upping the ante significantly. It’s about owning the cloud, and Google just wrote the next gen browser and the most powerful JS VM to date (they’re claiming benchmarks of 10x Mozilla/Tamarin and over 50x MSIE 7). They’re making the next generation of web apps possible. People stick with what they know when nothing revolutionary is happening. They don’t always know what they want until the see it.  This new browser is like someone just walked up to a bunch of cavemen playing with stone tools and not only did they throw them a few iron tools, they even gave them a couple of blacksmiths….

I liked this Wired piece, Inside Chrome: The Secret Project to Crush IE and Remake the Web.

 * Javaun’s general take on industry “analysts”: they are people often outside an industry, often without direct work experience in the area of coverage, whose job is to explain something complex to neophytes. If they were superstars in their area of coverage, they’d be entrepreneurs — not analysts.

NPR Launches API to Open Up its Content

Wednesday, July 16th, 2008

This morning, the NPR online team launched the NPR API, or Application Programming Interface, to make NPR content freely and publicly available.

So what is an API and why should you care? From a technology perspective, an API is a channel that allows one application (such as a website) to share information and procedures with another website or application. A perfect example is a Google Map mashup. Any website or blog can embed a Google Map and plot their own data on top of it; for example, Trulia plots homes for sale in DC on a Google Map.

From the larger perspective of freedom of information, an API is a much bigger idea. It means that our content can appear anywhere, in almost any format. Anyone with an idea and some basic web skills can select, repurpose, and embed our content on the web, on a desktop computer, or even on a handheld device. Fans of David Sedaris, NPR Election coverage, or Ketzel Levine’s Talking Plants no longer have to search all over our website to find their favorite content. Audio, text, and photos can now come to them now as an embeddable blog widget, a Facebook application, or any other format they can imagine. I should mention that only a few of these widgets exist so far, but the API is out there, so it’s only a matter of time before people start building them.

The UK Guardian and BBC have experimented with very limited APIs. The BBC makes available feeds of short program descriptions and its program schedule, but it does not make its full content available. Back in May, the New York Times announced that it would be making all of its content publicly available via an API. As far as I know, NPR is the first major media organization to launch an API to make all of its content available.

NPR’s Zach Brand and Daniel Jacobson were the leaders of the project, and here are the full credits :

There were a ton of contributors to this new API with the primary technical architect being Harold Neal. Other major contributors include Joanne Garlow, Jason Grosman, Tony Yan, Ivan Lazarte, Stephanie Oura, Ben Hands, Shain Miley, Lindsay Mangum, Sugirtha Solai, Todd Welstein and Vida Logan, and others.

Bill Gates’ Last Day at Microsoft

Sunday, January 13th, 2008

Bill gave the keynote when I attended CES in 2000. I wish I’d seen this year’s address last week in Las Vegas.

Facebook’s Silent Revolution with Sponsored Ads

Monday, December 3rd, 2007

Amid all the outcry over Beacon’s privacy concerns, (like having Facebook tell your wife what she’s getting for Christmas) the simple brilliance of Facebook’s on-site advertising is going unnoticed. Here’s a personal account of how Facebook’s relatively straightforward “sponsored messages” are finally making personalized word-of-mouth a reality.

In addition to banner ads, Facebook now features sponsored advertiser messages in their homepage feed. I rarely look at them, but like all ads you unconsciously take them in with a glance. I decided to click on one that was a new Apple video ad lampooning Vista. Funny and so true. As an XP user who purposely avoided Vista, the message was relevant. It wasn’t going to make me rush out to a Mac store, but I did click the integrated link to post it to my Facebook profile because surely someone else would think it was funny. What followed was a debate with three Facebook friends who were silent Mac advocates. My conversations with them also spurred 2 offline conversations (which I alluded to in a comment posting on that Facebook thread.)

Word-of-mouth on product review sites and bulletin boards is nothing new. Likewise, I could always get a word of mouth reco on any product when I ask someone in my offline (or online network). But this was different because I didn’t intend to start a conversation. I wasn’t seeking an opinion. In this case, the advertiser (Apple) planted the seed and what ensued was an awakening of mac advocates who were people in my closed personal/professional network; these are people I trust far more than any expert on CNET and more than the aggregated opinions of hundreds of reviewers on Amazon. I could also have received this video by email, but it wouldn’t have spurred the same interaction that a small Facebook Thread captured (and preserved) for all of my network to see. Not to mention the analytics that Facebook or Apple could get from this episode.

Here are some guesses at what an advertiser might be allowed to see in the analytics, in order of increasing value.

  • Impressions: number of people who might have seen the ad blurb because it was on their feed page
  • Video Views: Number of started/completed views of the mac commercial
  • Number of forwards to friends
  • Number of adds to profiles
  • Number of viral views (forwarded link views plus views after posting to profile)
  • Number of discussion comments
  • View actual discussion comments (tone/subject of the discussion)

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Getting ready for eMetrics

Wednesday, October 10th, 2007

Washington D.C.’s web community has an amazing breadth and depth of talent. The eMetrics Online Marketing Summit rolls into town next Monday, and I’ll have the honor of moderating one of the speaker panels alongside some very remarkable members of the D.C. community, including Phil Kemelor, Julie Perlmutter, and Ann Poritzky. Should be an exciting week…

In the near future, I’ll also be working with both the public sector and social media sections of the Web Analytics Association.

Joined TokBox Video Beta

Thursday, September 20th, 2007

I’m going to try out TokBox, which is free video chat (push to talk) service that you can embed onto any website. For example, I could embed it right here…

There is nothing you install on your computer. If anyone has an account, here I am.

Get your own TokBox at www.tokbox.com.

IBM to Make its Office Software Free

Tuesday, September 18th, 2007

IBM’s Lotus Office suite hasn’t been a huge challenger to Microsoft Office for over a decade. Nonetheless, IBM is going to open source the package in a similar way that Sun Microsystems open-sourced its StarOffice suite. Further, IBM is going to put money and as many as 35 full-time developers behind the endeavor.

This is as much a strategic move by IBM to undercut Microsoft’s dominance as much as it is an admittance that the IBM suite (acquired when IBM purchased Lotus, the company that invented the spreadsheet) probably isn’t selling anyway. Honestly, the only individuals I’ve met in the last 10 years who use Lotus work for either IBM or Lotus.

Still, this is great news for the OpenOffice standard and it means that there will soon be another reliable, robust, and FREE alternative for word processing, spreadsheeting, and slideshow presentations.

Google’s future

Thursday, August 30th, 2007

The future of Google is the cover story on this week’s economist. Here’s the leader (no subscription required.)

The article discusses how quickly the company has grown and the growing pains they may soon face, such as anti-trust prosecution or increased public concerns over privacy.

In my previous post, I referred to their search algorithm as their “secret sauce.” From a search marketer’s perspective, this is certainly true. The Economist uses the term secret sauce to refer to Google’s method of networking hundreds of thousands of cheap (yes, very cheap) computers to form the world’s largest supercomputer. From a high-level, this really is their best kept secret.

How Google and Matt Cutts make the internet useful

Tuesday, August 28th, 2007

Last week, Jen and I had dinner with our friends Sarah, Matt, and Sarah’s parents. Sarah’s father Roger is a mathematics professor in Morehead, Kentucky and has a keen interest in computers. As we loaded the dishwasher, he asked me a bit about the work I’ve done in development and interactive marketing. He then started to tell me about a friend’s son who was highly regarded in his field. Roger began by stating that this individual was a graduate student at the University of North Carolina but left before completing his PhD.

I cut him off mid-sentence. “Are you talking about Matt Cutts?”, I asked. Roger beamed in affirmation.

I would venture to say that anyone working in search engine marketing has probably heard of Matt Cutts, and if your search marketing team hasn’t, you might want to hire someone else. Matt is a senior engineer at Google and is in charge of web spam: preventing it, not creating it. Matt joined Google very early in the company’s history and has helped it develop and continually refine its search algorithm. So how has this changed your life and what’s an algorithm?

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DirecTV Kills the Tour

Sunday, July 29th, 2007

For the record, I do not currently have cable nor satellite TV. I have a 1992 20″ TV with rabbit ear antennas and we receive maybe seven TV stations semi-clearly, one of which is public TV and another is in Spanish. I might subscribe to pay TV if it wasn’t such a headache.

This afternoon, we were at a friend’s house watching the last stage of the Tour de France that she’d recorded that morning on her DirecTV DVR, or set-top recorder. (I still don’t know anything about the stage, so don’t tell me.) About 20 minutes into the program, a heavy rainstorm knocked out her satellite signal, and with it the DVR’s ability to play a pre-recorded show. Satellites need an unobstructed view of the Southern sky. Makes sense, got it. But I don’t understand why the box can’t play a locally recorded show without a satellite uplink. I’m guessing it has something to do with keeping you tethered to a DirecTV monthly subscription and avoiding the sharing of recorded content.

When we finally got the thing back up and running, we tried to resume the Tour stage, only to find out that the DirecTV box had mysteriously decided to record 9 minutes of Extreme Cage Fighting (as opposed to the non-extreme cage fighting shows) over the Tour Stage. The DVR menu still said “Tour Stage 20, 7:30 AM”, but now the notes stated it was recorded at 1:57 PM. A few calls to customer service and tech support confirmed that the program was probably gone permanently. In fact, when we mentioned that we thought the storm had done something to the DVR box, the tech rep replied “Yep, that will happen with storms.”

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