Jen’s friend Christine alerted us to a fascinating and highly-addictive website called brand tags. The concept is simple: the site shows you a familiar brand logo and you type the single word or short phrase that comes to mind when you see the logo.
The site is a social tagging experiment, and it aggregates all of the phrases for each brand into a tag cloud. (For those unfamiliar with a tag cloud, it’s a way of visually showing the prevalence of a certain tag. The more often a brand phrase is tagged by users, the larger it appears in the cloud.) The site is a side-project of a marketer, and in his blog he reports that he received over 600,000 tags in the first 2 weeks.
NPR: Awesome AND Boring
What first comes to mind when the masses think of NPR?
NPR’s brand tag cloud.
High recognition and a lot of favorable brand attributes, such as “intelligent”, “smart”, “honest”, “good”. We also have some negatives: “boring”, “stodgy”, “old”, “who?”. There are some misperceptions to overcome, such as “liberal”. And let’s not forget “schwetty balls”, the legacy of a very memorable Alec Baldwin SNL skit.
The largest brand associations with Taco Bell, after CHEAP FAST MEXICAN FOOD appear to be CHIHUAHUA and DIARRHEA – yikes!
Comments? What did the masses say about some of your favorite brands?