The future of Google is the cover story on this week’s economist. Here’s the leader (no subscription required.)

The article discusses how quickly the company has grown and the growing pains they may soon face, such as anti-trust prosecution or increased public concerns over privacy.

In my previous post, I referred to their search algorithm as their “secret sauce.” From a search marketer’s perspective, this is certainly true. The Economist uses the term secret sauce to refer to Google’s method of networking hundreds of thousands of cheap (yes, very cheap) computers to form the world’s largest supercomputer. From a high-level, this really is their best kept secret.