Home Depot’s Green Streak

It has been said that Green is the new Black, as all marketers jump on the eco bandwagon. The NY Times reports on Atlanta-based Home Depot’s new Eco Options campaign, which features and promotes environmentally-friendly products.

Home Depot VP Ron Jarvis heads up the campaign and scrutinizes potential products for their environmental merit. There is no shortage of interested companies hawking products, and Ron acknoledges that it is mostly hype or “voodoo marketing.” While the article paints a flattering picture of Mr. Jarvis, it also notes criticism from consumer and environmental groups that highlight the fact that Home Deport continues to be a (large) retailer of non environmentally-friendly products.

Regardless, it sounds like Home Depot has put the right man on the job. I was very pleased to see Mr. Jarvis thinking about the total lifecycle of a product when considering its environmental impact. Some products have an eco-friendly consumption footprint, though when you examine the entire product lifecycle, including production and disposal, the negative can outweigh the positive. Mr. Jarvis mentions a corn-based rug. Economists as well as environmentalists continue to debate whether corn is really green.

NY Times: At Home Depot, How Green is that Chainsaw?

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